Are subcultures all the same or outlets for individuality?
This collection of adverts explores the contradictions that occur within subcultures. The project’s intention is to question how we normally perceive subcultures.
These distinct subcultures can appear to be homogeneous to the uninitiated. The advertisements primarily illustrate the tension between subcultural ideals such as individuality or the unusual, in connection with group belonging and a sense of community.
The literal ‘recruiting’ and ‘selling’ of subcultures highlights the potential for these supposedly authentic, niche communities to become packaged as a commodity and a desirable way of being.
Becca Babajee is about to graduate from the University of the West of England with a BA(Hons) in Media and Cultural Studies.
Her passion for photography has grown since she started taking photos in her mid-teens before becoming involved in live band photography for a Heavy Metal e-zine.
Throughout her degree course she's been looking to diversify her work and has experimented with a number of techniques but kept her fascination with the human form at the heart of her photos.
Having successfully completed a work placement in the National Trust's Digital Marketing team, she's on the look out for opportunities to get involved in challenging projects either on a freelance or permanent basis where she can apply her photographic or marketing skills.